About Us

A personal discovery from our founder: The NuRyráh story

"My story is deeply personal, inspired by my own experiences and those of my loved ones.

My journey into fragrance and wellness began unexpectedly. Early on, I struggled with focus and confidence, often feeling anxious.

One day, my grandmother, who deeply believed in energies and vibrations, gave me a special blend of herbs she thought would help me stay calm.
Skeptical yet hopeful, I used it for a week. To my surprise, the fragrance gave me a newfound clarity and confidence, marking a turning point in my life. I didn’t just feel confident; it felt as though luck was on my side.

Seeing the positive impact on my life and those around me, I began collaborating with energy healers to create custom fragrances infused with healing techniques, meditations, and Reiki, crafted to support and enhance your vibrations and aura.

It became clear that my purpose was to share this transformative experience with the world. I wanted to support the dreams and manifestation journeys of millions, helping others elevate their vibrations, heal their energies to find their own moments of clarity and success, and fulfill their desires."


Hence, NuRyrah was born. The name “NuRyrah,” comes from the Arabic word “Nur” meaning the “Light”. It perfectly captures our mission to help you bring more light into your life. We want to enlighten and elevate your senses and aura.

We believe that the right fragrance can be a powerful catalyst in your journey towards professional growth, meaningful relationships, and overall success, happiness, and fulfillment.
By aligning your vibrations with your intentions, our fragrances serve as a powerful tool to help you attract love, success, and wellness into your life.

Our meticulously designed candles, diffusers and perfumes are infused with energy crafted to resonate with various aspects of life, each aimed at elevating your experience and enriching your journey.

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Ritika Bhateja, Founder